Switzerland is home to many beautiful towns, each with its own unique charm and character. It’s hard to pick one as the most beautiful town in Switzerland, as it depends on personal taste, but here are a few towns that are often considered to be particularly picturesque:

- Lauterbrunnen: Lauterbrunnen is a small village located in the heart of the Jungfrau region, known for its 72 waterfalls and the beautiful scenery of the surrounding mountains. The valley has a great selection of hikes and activities to do.
- Grindelwald: Grindelwald is a charming mountain village located in the Bernese Oberland region, known for its traditional alpine architecture, and its proximity to the Eiger, Monch, and Jungfrau peaks, which can be reached by a scenic train journey.
- Wengen: Wengen is a car-free village located in the Jungfrau region. The village offers beautiful views of the surrounding mountains, and is a popular starting point for hiking and skiing in the area.
- Zermatt: Zermatt is a picturesque mountain village located at the base of the Matterhorn, known for its traditional alpine architecture, and its world-class skiing and hiking.
- Lucerne: Lucerne is a charming lakeside town located in the heart of Switzerland. The town is known for its beautiful old town, the famous Chapel Bridge, and the picturesque view of the lake and the mountains.
- St. Moritz: St. Moritz is a luxurious resort town located in the Engadine Valley, known for its high-end shops and restaurants, as well as its beautiful alpine scenery, great for winter activities and summer hiking.
These are just a few examples of the many beautiful towns in Switzerland, Each town has its own unique charm and is worth a visit. You could also consider towns like Gruyeres, Gstaad, and Appenzell, all offering unique characteristics and beauty.